Marketing and Operations together to leverage social networks to conduct business – that’s what social business is. This includes Product Management, Product Marketing, Product Development, Sales, Service and Customer Support. All of these groups within a company need to leverage social networks in an organized fashion to conduct business – i.e. generate revenue, improve customer satisfaction, etc.
As with any earth-changing technology, social networks are changing the way business needs to be conducted – companies need to get involved in the conversation as an integral part of they way they do business – Product Managers especially. Testing new ideas, improving existing capabilities, watching your competitors, etc. are all activities that the Product Manager needs to do on social networks – Twittter, Facebook, LinkedIn, etc. The first step is to identify your community – in other words the people and companies in your target market. Find out where these people have their conversations? All / some networks? This includes customers, prospects, competitors, influencers, users, etc. Product Managers must be part of the conversation to help achieve your company’s business objectives.
Are you ready? You had better be.