About

Ateala Management Inc. is a provider of product management and product marketing consulting, contracting, and training / coaching services to start-up, small, medium and large hi-technology companies. Whether you are re-vamping your end-to-end process or looking to augment your already over-worked product management / product marketing team, Ateala Management has the knowledge and the experience to support your initiatives.

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Peter Hanschke

Peter has over 20 years experience in product management and product marketing at all levels in various companies …

  • GoFor Industries
  • TechInsights
  • Kinaxis – OnDemand Supply Chain Management analysis and decision support software
  • Rational Software (now part of IBM) – software development tools
  • NetActive – Digital Rights Management software
  • JetForm (now part of Adobe) – electronic forms and workflow software
  • Gallium Software – Command and Control software

He has hands-on experience of managing products in various development methodologies, focusing on Agile. His specialties include:

  • Introduction of new products and expansion of existing products into new markets
  • Transformation from a services-oriented revenue model to a product model
  • Definition and implementation of processes for SaaS and on-Premise delivery models
  • Management of the entire product lifecycle – from concept to delivery
  • Product/release planning
  • Elicitation, prioritization and translation of customer needs into product requirements
  • Training, coaching and mentoring of product managers

“We hired Peter to help improve our product management processes. Kinaxis wanted to shrink release cycle times yet still deliver significant additional functionality. With the implementation of Peter’s business-driven approach to product management, we increased the frequency of product  releases and expanded into new markets in a cost-effective manner.” Doug Colbeth, CEO Kinaxis Inc.

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