Comments on: The Two-Word Value Proposition http://www.ateala.com/2009/11/the-two-word-value-proposition/ Product management for an agile world Sat, 12 Dec 2009 02:00:38 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Maureen McCann http://www.ateala.com/2009/11/the-two-word-value-proposition/comment-page-1/#comment-77 Maureen McCann Sat, 12 Dec 2009 02:00:38 +0000 http://www.ateala.com/?p=842#comment-77 Value propositions are great in career development as well. How often have you been to a cocktail party or networking event and someone says "I'm the Chief Poohba of ABC company" ...and you think to yourself "huh?" what does that mean? Your personal value proposition is as important as your product's Mine can be summed up in three words. "Moving careers forward" Maureen McCann Chief Poohba ProMotion Career Solutions Value propositions are great in career development as well. How often have you been to a cocktail party or networking event and someone says “I’m the Chief Poohba of ABC company” …and you think to yourself “huh?” what does that mean?

Your personal value proposition is as important as your product’s

Mine can be summed up in three words.

“Moving careers forward”

Maureen McCann
Chief Poohba
ProMotion Career Solutions

]]> By: Mark Levison http://www.ateala.com/2009/11/the-two-word-value-proposition/comment-page-1/#comment-74 Mark Levison Wed, 25 Nov 2009 14:17:22 +0000 http://www.ateala.com/?p=842#comment-74 Peter - why two words? I agree with the idea that it should be short but two words? For example your value proposition “objective focused” and could be ours (The Agile Consortium). Yet we're not solving the same problem in quite the same way. If you said that your value proposition should be one sentence starting with "Are you...." and without conjunctions, then I would agree. Ours might be "Are you happy with your the quality of your software development" (Its my first try). Cheers Mark Levison The Agile Consortium Peter – why two words? I agree with the idea that it should be short but two words? For example your value proposition “objective focused” and could be ours (The Agile Consortium). Yet we’re not solving the same problem in quite the same way.

If you said that your value proposition should be one sentence starting with “Are you….” and without conjunctions, then I would agree. Ours might be “Are you happy with your the quality of your software development” (Its my first try).

Cheers
Mark Levison
The Agile Consortium

]]> By: Mark barden http://www.ateala.com/2009/11/the-two-word-value-proposition/comment-page-1/#comment-72 Mark barden Tue, 24 Nov 2009 16:53:18 +0000 http://www.ateala.com/?p=842#comment-72 Nice post. And this kind of discipline is rare and hard. Not sure there's any magic in 2 words - at least outside of product mktg, in the brand space 3 is good: authentic athletic performance, positively outrageous service, create colorful commerce ... Nice post. And this kind of discipline is rare and hard. Not sure there’s any magic in 2 words – at least outside of product mktg, in the brand space 3 is good: authentic athletic performance, positively outrageous service, create colorful commerce …

]]> By: Bill Graham http://www.ateala.com/2009/11/the-two-word-value-proposition/comment-page-1/#comment-71 Bill Graham Tue, 24 Nov 2009 16:11:19 +0000 http://www.ateala.com/?p=842#comment-71 I agree with the idea - distill your message into the bare minimum. In my case working in embedded systems its difficult to get the description down to two words. For example the problem maybe "embedded system complexity", using complexity only is too generic since we don't solve this problem in a general sense. One thing I find really useful is to get your product message platform centred around 3-4 words. My product is , , . I agree with the idea – distill your message into the bare minimum. In my case working in embedded systems its difficult to get the description down to two words. For example the problem maybe “embedded system complexity”, using complexity only is too generic since we don’t solve this problem in a general sense.

One thing I find really useful is to get your product message platform centred around 3-4 words. My product is , , .

]]> By: April http://www.ateala.com/2009/11/the-two-word-value-proposition/comment-page-1/#comment-70 April Tue, 24 Nov 2009 15:56:19 +0000 http://www.ateala.com/?p=842#comment-70 Hey thanks for the mention - and trust me I don't have ownership of product marketing on the internet so blog away! I like taking companies through the exercise of really distilling down what it is they do and what the value of that is. I think it helps to strip away as much as you can to make the message as clear as possible. My only concern about getting it down to only 2 words is that it might get so stripped down that you need to back the two words up with further explanation or that the real differentiators can't shine though. I don't believe that's impossible though. Nice post! April Hey thanks for the mention – and trust me I don’t have ownership of product marketing on the internet so blog away!
I like taking companies through the exercise of really distilling down what it is they do and what the value of that is. I think it helps to strip away as much as you can to make the message as clear as possible.
My only concern about getting it down to only 2 words is that it might get so stripped down that you need to back the two words up with further explanation or that the real differentiators can’t shine though. I don’t believe that’s impossible though.
Nice post!
April

]]>